welterweightUX

If you want someone to connect with your brand/company post-haste, don’t fool around with them. Use your homepage to shout at them: Hey! This is who we are and this is what we do!

Does this sound like a coarse approach? It doesn’t have to be. And if done right, it won’t be.

There are tons of sites out there who’ve keyed into this idea. They use prime real estate on their homepages to introduce themselves and their services to site visitors in succinct, meaningful ways.

Here’s a trio of examples that do a good job of taking the guesswork out of a visitor’s experience. Movement throughout the sites is supported in several ways:
▪    Navigation
▪    Visual cues
▪    Calls to action

When it comes down to it though, the focal point is, in plain-spoken English, saying who and what the firms are. And guess what? Visitors are immediately engaged. With blazing speed, they can decide if the companies offer what they need…or not. Decisions are made in seconds. Then they can continue on their way, either deeper into or away from the sites.

Brain Traffic

Pixel Thread

Roll

Of course, this exact scaled-back approach may not work for all industries or business models, but there are ways this directness can be modified to sing any site’s purpose. Clarity is something all of us owe to everyone who visits our sites.