Users are dogs
I wrote an article called (Not) Seducing Users for my friend Nicole’s content strategy blog, contente.org. It’s about setting restrictions on your writing for the sake of your users.
Here’s a snippet:
Oddly, after a while, you’ll internalize the restriction. You’ll start creating paired back prose at first stab. It’ll become habit. You’ll write better when you know you can write better, always. [Read the whole shebang]