Exploding heuristics! [a case study]
Want to see something awesome?
This morning, this:
Became this:
Pretty sweet, eh?
It looks infinitely slicker. And it is. But really, the changes we made to improve the UX of the Funway Holidays site were super small and came about really quickly.
Our process
Here’s were the steps we took:
- Funway asked for suggestions to improve their homepage.
- I conducted a full heuristic evaluation of the page.
- We met a few days later so I could explain my findings. Funway saw the relevance in to the majority of them.
- I sat down with our very talented designer, @robertgeiger, and we mocked up the existing site, with the suggested changes implemented.
- Met with the Funway team to show the mock-up. They loved it.
- Robert did 3 visual re-skinnings of the site.
- Our teams met to decide on a final design (it was almost unanimous)
- Robert coded the design.
- The new design went live!
Now, in this phase, we focused only on fixing the homepage. We’ll be using that as a baseline for rethinking the other sections of the site over the coming year. Pretty exciting.
Quick & easy
This project is proof that you don’t have to spend a whole lot of time or money spiffing up your site. All you have to do is thoroughly analyze it with the needs of your audience in mind, then put a great designer to work to apply some fresh paint.
Voila!
You have something that’s not, at its core, all that different, but that looks magically better. And most importantly, bumps up the overall user experience by leaps and bounds.
